Elton A. Hollis III provides consulting, training, executive coaching, and all facets of safety management and compliance services to clients in the industrial, commercial and small business industries. He is a highly sought-after mentor who coaches entrepreneurs across the country – he teaches and encourages entrepreneurship by conducting marketing meetings, events, and numerous mentor speaking engagements. He also happens to be an author – in late 2021, he published his first book, “Creative Problem Solving” and has just published his second book, “Buy Into Yourself First,” which outlines successful business development tactics.
During the course of his career, Elton has held a wide range of titles, from Field Laborer to Executive Ownership. He prides himself on being able to problem-solve for his clients by utilizing a diligent work attitude with creative, critical thinking. He is well-regarded in the Safety and Training field for his Small Business training grant work in collaboration with Lamar Institute of Technology. In fact, he has been featured in several magazine articles such as VT Post (named in the Top 100 Entrepreneurs in Texas), Elitepedia, The Los Angelers, Refine Post, and The Global Celebrity. He is also a proud recipient of the 2022 BBB Torch Awards for Ethics Award for Microbusiness.
Elton A. Hollis III happens to be the owner of Hol-Tech Resources, LLC. Hol-Tech is a full-service consulting service that provides guidance and training in the Safety, Quality and Compliance realms. He is also the General Manager of RT Technical Solutions LLC, where he helps lead their team to the forefront of the Industrial Electrical and Instrumentation fields. In addition to his executive work, Elton is a co-founder of the Golden Triangle Industrial Group and Vice-Chairperson for the Contractors Business Development Group. Both events help promote business growth by providing project information to local companies. He is definitely an asset to the many committees and boards he sits on because he brings the voice of business, understands the industry perspective, cares deeply about entrepreneurs, and is not afraid to challenge conventional thinking.
Inlife International recently interviewed Elton regarding his journey as an entrepreneur, and here’s what he said.
What are you currently doing to maintain/grow your business?
I have been concentrating on tracking my existing and potential clients’ problems so that I can stay ahead of them with creative and innovative solutions. This applies to my safety training business, as well as electrical construction work with RT Technical. I also have been diligent about seeking out and taking advantage of all resources that help with marketing, business development, and networking.
What social media platforms do you usually use to increase your brand’s awareness?
Facebook, TikTok, and LinkedIn.
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What is your experience with paid advertising, like PPC or sponsored content campaigns? Does it work?
I’ve had some success with paid advertising. I’ve tried to focus intensely on my target markets to eliminate any wasted time and money when it comes to this matter.
What form of marketing has worked well for your business throughout the years?
Honestly, nothing has worked better for me than good old-fashioned face time and word of mouth. Social Media has been a boost to get my company to a broader audience, for sure. Never underestimate the power of a good, firm handshake and eye contact.
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What is the toughest decision you had to make in the last few months?
Learning to stay patient with industry supply issues has to be number one. Also, dealing with businesses that falsely use the Covid Pandemic as a reason to put off deadlines or extend product dates.
What mistakes have you made along the way that others can learn from (or something you’d do differently)?
I wish I had effectively learned to communicate with people at an earlier age. I feel it is a core building block in any endeavor that a person takes.
I also would have liked to understand more fully just how massively impactful my attitude as an individual is. The sooner you learn this, the more you can realize how to grow a team in business effectively.
What new business would you love to start?
Anything that Elon Musk is interested in purchasing (laughs), just kidding!
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I would love to start a business that manufactures building products from recycled plastics, polymers, etc. I find it fascinating to watch new and beautiful things rise from items that were once considered useless.
If you could go back in a time machine to the time when you were just getting started, what would you do differently?
I don’t think I would change anything I’ve done, but I would absolutely learn to do everything I did with more kindness and compassion. The world can never get enough of that.
What is the best advice you have ever been given?
When it comes to business: Be diligent, work hard and understand that life doesn’t give you anything; you earn it.
What advice would you give to a newbie Entrepreneur setting up their first business?
Gather all the advice you can find. Talk to people who have been in business before, especially those who don’t have the same line of thinking you do. This will give you a broader spectrum to view. Use a shotgun approach to gathering information, but when you finally execute your business plan, do so with ethics and common sense. As my good friend and mentor, Travis Woods always says…..You have two ears and one mouth for a reason. Make sure to listen twice as much as you talk.
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